Discover France générosités’ new 2024 campaign

Following on from its previous campaign based on the #VosDonsAgissent message, the France générosités network, which has 141 member foundations and associations including La Chaîne de l’Espoir, is unveiling a new and original concept in which donations and the generosity of the general public are seen as a superpower.

Presentation.

Unleash your “Super Power of Giving”!

While 2023 was marked by numerous conflicts and devastating climatic disasters, France générosités, the trade association for associations and foundations appealing to the public’s generosity, wants 2024 to be more positive. How can this be achieved? By “taking concrete action alongside associations and foundations” that work on a daily basis for human rights, environmental protection, the fight against precariousness, medical research, animal protection or access to healthcare, following the example of La Chaîne de l’Espoir.

That’s what the new “Super Pouvoir Du Don” communication campaign, launched today, Monday February 5, 2024, is all about. Because, to be able to carry out high-impact actions, associations like La Chaîne de l’Espoir need their donors, whether they express their support through a one-off donation, or prefer to make a long-term, more regular commitment.

Let’s light an “inferno of generosity”!

Aware of this reality of giving, France générosités considers thatactivating one’s generosity, this superpower that everyone possesses, is a “gesture within everyone’s reach towards a more just, inclusive and supportive society”.

Through its new campaign and its original concept, the network wants associations and foundations to be able to “go even further and turn this spark into an inferno of generosity, enabling NGOs not only to take action on a daily basis, but also to anticipate tomorrow’s crises and challenges, and to help put a lasting stop to the ills of our world”.

And France Générosités concludes: “Let’s amplify the momentum that binds, unites and unites us in an inclusive, supportive and innovative community of donors, volunteers, associations and foundations. Let’s stimulate the desire to give around us, by creating an irrepressible, jubilant and contagious movement. Giving is a superpower. Let’s share it without moderation! We all have a superpower: generosity. “

These words echo those of Pr Alain Deloche, founder of La Chaîne de l’Espoir: ” Together, we have the power to change lives. For all the children still waiting for life-saving surgery, let’s continue to spread hope and grow our formidable chain of solidarity, link by link. “